I hope you’ve enjoyed the past several weeks as I’ve looked further into the rise of automated marketing and some of the questions worth considering if you’re looking to use it within your business.

Recently I met with Laura Myers, founder of cult fashion label Atea Oceanie. Before launching Atea Oceanie, Laura worked for Saatchi & Saatchi New York and Fahrenheit 212before shifting her focus towards fashion and soaking up all she could at Trelise Cooper, before starting on her own creative and business journey.

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Laura is the first to admit that the journey so far has had it’s challenges including the need to totally reinvent the label on discovering that her initial vision wasn’t resonating with consumers. It was with the themes of adaptation and flexibility in business in mind that we sat down to explore how these were crucial in her label’s rise to fashion favourite.

I hope you enjoy the podcast.

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