Situation:

With groundbreaking technology, this SaaS company from San Francisco is reimagining the world of media research with their groundbreaking single source, cross media device panel. They wanted to be seen as the new generation of media research companies and show the content, broadcast and publishing world, what media insights their technology creates.

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Objective:

A full go-to-market strategy. Including a value proposition, brand identity, product nomenclature, presentation materials and website to a tight deadline. 

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Result:

A set of go-to-market materials that both told the story of Symphony Advance Media, and presented the brand in a contemporary, solutions based fashion. This helped them create partnerships and be sales ready.

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