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Situation:

A merger between two companies created one high performing marketing analytics company in the pharma sector. Required was a new name, brand identity, value proposition, presentation deck and website for an imminent launch to both staff and the market.

Objective:

To create a new brand and collateral, allowing the AlphaImpactRx to resonate with the new organization, plus appeal to some of the biggest names in pharma.

Result:

A new light, fresh and technology driven look for the new company, with assets that allowed the generation of internal and external collateral, creating a go-to-market package that resonated with staff and customers alike.