Aircel-iNQ-Mini-3G

Situation:

INQ was an incubator for a larger organization that wanted to launch an android smartphone based on a Facebook UI.

Objective:

In 6 months the smartphone had to be launched in the UK, Italy, Australia, India and Canada. Aimed at millennials, the launch was reliant on ambient, social and event media. Seeding strategies by penetrating networks of students, music and contemporary art. Telco’s in those markets also had to be convinced of the opportunity, so that was a key requirement.

Result:

Creation and coordination of go-to-market strategy and materials from website to social media and ambient programs, including sales material for major carrier partnerships to meet the deadline for the start of the trial.