Book

In The Groove - Available now at Amazon!

Everyone agrees that, for a business to succeed, it needs to be able to adapt to rapidly changing conditions. But how can you adapt to change without losing your soul?

The answer? Study the art of jazz. Jazz is musical improvisation, and great companies are those that master the art of business improvisation.

In The Groove will open your eyes to the art of improvisation and the role it plays in your business.

You’ll discover how to define your passion and purpose, how to master the core knowledge and skills that success depends on, and how to adapt to the ever-changing landscape of modern commerce.

Your business needs those foundations when rolling out a marketing initiative or business strategy.

Without foundation notes, jazz would not feel as intrinsic as it does. Jazz is instinctive, improvised at times: but it is always derived from the same ‘filing system’ of music notes: the foundation of music. The same principles apply to your company’s strategy.

Luck, and the beguiling nature of your product are simply not enough to gain the level of traction you and your business deserve.