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ChannelFlip was a nascent UK brand in the video on demand space, creating short form video programming for males 18-35 yrs. Starting out with a traditional publisher model, it was reliant on uptake from agencies and intermediaries with CPM price fluctuations that didn’t reflect the quality of the content being produced by ChannelFlip.


To create a new revenue model that would allow larger and more consistent revenue streams that were proportionate to the quality of the programming.


The creation of an advertiser funded programming model, allowing advertisers to appeal to their target by a clever mix of quality talent, product placement and sponsorship, to compliment the CPM revenue stream.