Companies that need to prosper on subscription based revenue are successful when the cost of customer acquisition, customer retention and customer churn are at the right levels.
Creating a programme of lead generation that engages through inspiring and helpful content, is key to help manage these metrics. Building a healthy sales pipeline is a core deliverable of mine.
I work with a hand-picked team of specialists, their skill set matched to the particular tasks.
Ian contributed a huge amount to our team. He helped us launch our first Android phone in the UK, Italy, Australia, India and Canada, all within 6 months. Ian’s experience of global marketing and his in-depth understanding of the telco markets helped us in a successful launch. He also brings a unique enthusiasm and calm to a team – two qualities that rarely go together – that makes him such a valuable asset. – Tom Mansbridge, Director, INQ Mobile
Ian created an insightful business strategy and an effective lead generation programme for us. – Vic Kimmel, Bright Technology
Ian identified and designed the advertiser funded programming model that propelled us to success. – Justin Gayner, Co-Founder, Channel Flip
Ian was key to a successful launch of our SaaS technology. – Jason Kerr, CTO Findly
Ian really helped us bring our brand to life. – Charles Buchwalter, CEO Symphony Advanced Media